Internet marketing and its importance in the online world has grown immensely during the past decade. From learning the value of keywords and search engine optimization, marketers are increasingly inventive about the utilization of many different forms of advertising, marketing, increasing traffic and enhancing product and company loyalty. The use of Facebook in marketing is just one example of the importance of social media.Facebook is less than a decade old, having been launched in 2004, yet it has three-quarters of a billion active users. It doesn’t take much imagination to see how this sizable group of contacts could make or break the success of a product or company. The “likes” or “dislikes” of a post can quickly boost a product name into orbit.Since mid-2011, Facebook has inaugurated a special marketing portal where advertisers can promote brands on the social media site. Some top names in British advertising participated in the initial launch of the campaign. It is expected that more formal Facebook campaigns will be made by many businesses and organizations as they begin to recognize the value of almost instant name recognition around the world.Benefits of using marketing campaigns based on Facebook are numerous. First is the name recognition of the site. The ease with which a Facebook page can be created and launched, and simplicity of adding information about a company or product makes the site attractive to beginning marketers. While it is easy to use, so that almost anyone can participate in postings on the site, it also can make use of some fairly complex marketing tactics.The timeliness of using Facebook as a marketing tool is another positive aspect. With a network of friends in place, an announcement about a new product, modification of existing product, change in ownership, or other pertinent news can be posted and read by millions within moments. Users can share information about a particular benefit in the product, or a favorite artist, or how to use the product in a new way. A company doesn’t need to contact the press corps for an update on some important aspect of business. It’s much faster to post it on Facebook.Internet marketing is sure to continue its meteoric growth, thanks to social media sites such as Facebook, Twitter and YouTube. The sites allow for contacts to be spread in a way that was not possible only a decade ago. It is prudent for those involved in marketing campaigns to recognize and utilize that benefits of Facebook and other similar sites.